Tracking Impossible Foods' Recent Growth in the U.S. I Morning Consult

The post below uses data from Morning Consult Brand Intelligence. To learn more about this data, click here.

A Morning Consult survey from March found 36 percent of Americans wished more fast-food restaurants offered vegetarian options. This growing interest is helping drive up demand for the plant-based meat market, spearheaded by brands like Impossible Foods and Beyond Meat.

New Morning Consult Brand Intelligence tracking data for Impossible Foods illustrates how quickly this market is taking off within the U.S.

Since September 2018, the share of adults who are familiar with Impossible has grown from 21 to 35 percent. Over that same time, purchasing consideration has nearly doubled – rising from 8 to 15 percent.

ncG1vNJzZmiln6e7qrrGnKanq6WhwW%2BvzqZmn6eionyquc%2BoqqyhkqGybrLOqJusZZenvLjAx2g%3D